Spectacular Space Camp


As part of our annual catalogue of ideas that we share with clients, we decided to spend time working on an additional idea to bring children in less affluent areas closer to learning about outer space. We pitched the idea proactivity to The Mall Luton, and they loved the concept.


Our ‘Space Camp’ featured a planetarium experience, VR area, colouring table and astronaut ice cream tasting. A Lead Experience Engineer and supporting Experience Engineers also encouraged sign-ups to the Kids Club loyalty scheme, and donations to The Mall’s charity of the year, Luton Foodbank.


  • 3,382 primary interactions, taking children to space
  • 1,126 sign-ups to the Kid’s Club loyalty scheme
  • Over 200 pieces of social media content uploaded by parents
  • Bespoke VR content captured letting children land on the moon and understand how a space station works