Ilford Exchange Christmas parade


Working with the asset manager, BID and local talent to create a Christmas parade never seen on this scale in Ilford Town Centre. The objective, to increase footfall and spend.


We organised a Christmas parade on steroids – an 18-piece marching band, dancers, candy cane and a Christmas tree and Angel stilt walkers, a giant bauble on roller skates, a giant Christmas pudding, Paw Patrol, Peppa Pig and Santa and his elves. Families could then book to meet their favourite characters in the Mall throughout the day in timed slots.


  • 34% increase in footfall compared to previous year
  • Sales uplift up to 25% for some retailers
  • PR coverage – local and national press coverage