Halloween is a key occasion and growing in popularity year-on-year. We were asked to develop a new idea for The Mall Maidstone, that was fun for all the family and not too scary! So, we proposed an idea centred around a classic ‘Whodunit’ – and our client loved it.
We created a ‘Crime Scene Investigation’ kit, where families could dress-up and deduce which of three suspects committed a crime. We let participants follow clues, extract strawberry DNA, try facial reconstruction and make their own fingerprint keyring.
Once the participants found out the guilty suspect, we captured their data for follow-up purposes and offered a voucher to use in local retailers.
- 1,050 Crazy Scientists were recruited for the activity
- Over 170 photos of the activity uploaded to social media