Capital & Regional


Capital & Regional asked us to take Virtual Reality to the next level and make the best of this technology available to all of their visitors and Malls as part of a nationwide tour.


VR can often be poor quality and all about promoting the software or hardware. We decided to change this approach and ‘wow’ consumers with a completely new VR hydraulic rig and bombard their senses in the quest to become a Capital & Regional VR STAR.

Our moving VR PODS with headsets offered a wide range of challenges to choose from and transport participants  to different virtual worlds. Daily prizes were issued for the best contestants, and all content was displayed on a large screen for spectators to see the action.


  • Over 5,000 demonstrations over the 8-week tour
  • Over 2,000 competition entries to win a Virtual Reality headset

See the action HERE