To drive awareness and footfall within their wide range of fashion retailers, The Square Camberley briefed us to host and manage a series of experiential masterclasses with fashion stylists, makeup artists and hair stylists. The sessions offered the best fashion and beauty tips to consumers, to drive brand affinity and encourage a purchase on the day.
Experience Engine recruited a fashion stylist, several make-up artists, face painters, balloon modelers and a team of fashionista Experience Engineers to run the event and distribute goodie bags.
300 makeovers took place on the day which increased dwell time in the Mall significantly
Increase in spend in all participating retailers increased by 25%
Footfall was 15% higher compared to the same weekend the previous year