Blue Moon, the number one craft beer in the US, wanted to build awareness and trial in London (Spitalfields Market) and Manchester (Blue Dot Festival). Eulogy, the creative agency, appointed our Experience EngineersTM to bring the activity to life.
‘Once in a Blue Moon wishing tree’ was an art installation at the centre of the activity over 14 event days. The beautiful blue orange tree, sitting alongside a giant ‘orange crate’ bar, offered our target audience a place to visit, something awesome to photograph and, if they shared their wish and hung it from a branch on our tree, a free sample to try.
- 75% brand recall at Blue Dot Festival
- Over 32,000 visits to the bar
- 9,596 pints of Blue Moon savoured
- 1,423 Once in a Blue Moon wishes made