Ilford Exchange Christmas parade

Brief

Working with the asset manager, BID and local talent to create a Christmas parade never seen on this scale in Ilford Town Centre. The objective, to increase footfall and spend.

Ilford Exchange Christmas parade Experience Engine

Experience

We organised a Christmas parade on steroids – an 18-piece marching band, dancers, candy cane and a Christmas tree and Angel stilt walkers, a giant bauble on roller skates, a giant Christmas pudding, Paw Patrol, Peppa Pig and Santa and his elves. Families could then book to meet their favourite characters in the Mall throughout the day in timed slots.

Return

  • 34% increase in footfall compared to previous year
  • Sales uplift up to 25% for some retailers
  • PR coverage – local and national press coverage