Capital & Regional asked us to take Virtual Reality to the next level and make the best of this technology available to all of their visitors and Malls as part of a nationwide tour.
VR can often be poor quality and all about promoting the software or hardware. We decided to change this approach and ‘wow’ consumers with a completely new VR hydraulic rig and bombard their senses in the quest to become a Capital & Regional VR STAR.
Our moving VR PODS with headsets offered a wide range of challenges to choose from and transport participants to different virtual worlds. Daily prizes were issued for the best contestants, and all content was displayed on a large screen for spectators to see the action.