Camberley Shopping – The Square

Brief

To drive awareness and footfall within their wide range of fashion retailers, The Square Camberley briefed us to host and manage a series of experiential masterclasses with fashion stylists, makeup artists and hair stylists. The sessions offered the best fashion and beauty tips to consumers, to drive brand affinity and encourage a purchase on the day.

Camberley Shopping - The Square Experience Engine

Experience

Experience Engine recruited a fashion stylist, several make-up artists, face painters, balloon modelers and a team of fashionista Experience Engineers to run the event and distribute goodie bags.

Return

  • 300 makeovers took place on the day which increased dwell time in the Mall significantly

  • Increase in spend in all participating retailers increased by 25%

  • Footfall was 15% higher compared to the same weekend the previous year